A Multi-Brand Mobile Banking Platform

A Multi-Brand Mobile Banking Platform

The Deutsche Bank Mobile Platform is a multi-brand banking solution designed to support several financial institutions under the Deutsche Bank Group, including Deutsche Bank, Postbank, norisbank, Fyrst, and other brands. This platform provides a seamless and secure mobile banking experience, allowing users to manage their accounts, make transactions, and authenticate securely across different brands.

A Multi-Brand Mobile Banking Platform

The Deutsche Bank Mobile Platform is a multi-brand banking solution designed to support several financial institutions under the Deutsche Bank Group, including Deutsche Bank, Postbank, norisbank, Fyrst, and other brands. This platform provides a seamless and secure mobile banking experience, allowing users to manage their accounts, make transactions, and authenticate securely across different brands.

A Multi-Brand Mobile Banking Platform

The Deutsche Bank Mobile Platform is a multi-brand banking solution designed to support several financial institutions under the Deutsche Bank Group, including Deutsche Bank, Postbank, norisbank, Fyrst, and other brands. This platform provides a seamless and secure mobile banking experience, allowing users to manage their accounts, make transactions, and authenticate securely across different brands.

The prologue

When I joined, the apps were already in the App Store & Play Store, actively evolving with new features, security updates, and legal requirements. I was assigned to the Login & Security team—the backbone of the user experience, responsible for ensuring users can seamlessly and securely transition from "I need to check my account" to "Yes, I got my salary! Time to send my mom some money—happy day!"

The prologue

When I joined, the apps were already in the App Store & Play Store, actively evolving with new features, security updates, and legal requirements. I was assigned to the Login & Security team—the backbone of the user experience, responsible for ensuring users can seamlessly and securely transition from "I need to check my account" to "Yes, I got my salary! Time to send my mom some money—happy day!"

The prologue

When I joined, the apps were already in the App Store & Play Store, actively evolving with new features, security updates, and legal requirements. I was assigned to the Login & Security team—the backbone of the user experience, responsible for ensuring users can seamlessly and securely transition from "I need to check my account" to "Yes, I got my salary! Time to send my mom some money—happy day!"

Key Contributions

🚀 New login experience → Implemented design system components for cross-brand consistency, reducing login time to under a second. 🚀 Paperless authentication → Introduced a fully digital security method, eliminating manual verification and increasing digital adoption. 🚀 Card scanning authentication → Designed a debit card scanning feature for faster security approval. 🚀 Simplified user profiles → Streamlined profile UX to prioritize essential, actionable information, validated via usability testing. 🚀 Full platform migration → Led the UX strategy for migrating millions of users to a new authentication system while ensuring a smooth transition.

Key Contributions

🚀 New login experience → Implemented design system components for cross-brand consistency, reducing login time to under a second. 🚀 Paperless authentication → Introduced a fully digital security method, eliminating manual verification and increasing digital adoption. 🚀 Card scanning authentication → Designed a debit card scanning feature for faster security approval. 🚀 Simplified user profiles → Streamlined profile UX to prioritize essential, actionable information, validated via usability testing. 🚀 Full platform migration → Led the UX strategy for migrating millions of users to a new authentication system while ensuring a smooth transition.

Key Contributions

🚀 New login experience → Implemented design system components for cross-brand consistency, reducing login time to under a second. 🚀 Paperless authentication → Introduced a fully digital security method, eliminating manual verification and increasing digital adoption. 🚀 Card scanning authentication → Designed a debit card scanning feature for faster security approval. 🚀 Simplified user profiles → Streamlined profile UX to prioritize essential, actionable information, validated via usability testing. 🚀 Full platform migration → Led the UX strategy for migrating millions of users to a new authentication system while ensuring a smooth transition.

Design Team

Our design team is part of Deutsche Bank’s Private Bank division, working on digital banking experiences for millions of users. We are structured into two major design tribes: 🔹 Online Tribe → Focuses on web-based products for Deutsche Bank, Postbank, Fyrst, and norisbank. 🔹 Mobile Tribe → Designs native iOS and Android applications for these brands. Both tribes follow shared brand guidelines, but due to different design libraries and development processes, we work in paired collaboration—each mobile designer is aligned with an online partner to ensure a consistent experience across web and mobile platforms. Our teams are distributed across Berlin, Frankfurt, Bucharest, and Hannover, working together to create seamless, user-friendly banking experiences.

Design Team

Our design team is part of Deutsche Bank’s Private Bank division, working on digital banking experiences for millions of users. We are structured into two major design tribes: 🔹 Online Tribe → Focuses on web-based products for Deutsche Bank, Postbank, Fyrst, and norisbank. 🔹 Mobile Tribe → Designs native iOS and Android applications for these brands. Both tribes follow shared brand guidelines, but due to different design libraries and development processes, we work in paired collaboration—each mobile designer is aligned with an online partner to ensure a consistent experience across web and mobile platforms. Our teams are distributed across Berlin, Frankfurt, Bucharest, and Hannover, working together to create seamless, user-friendly banking experiences.

Design Team

Our design team is part of Deutsche Bank’s Private Bank division, working on digital banking experiences for millions of users. We are structured into two major design tribes: 🔹 Online Tribe → Focuses on web-based products for Deutsche Bank, Postbank, Fyrst, and norisbank. 🔹 Mobile Tribe → Designs native iOS and Android applications for these brands. Both tribes follow shared brand guidelines, but due to different design libraries and development processes, we work in paired collaboration—each mobile designer is aligned with an online partner to ensure a consistent experience across web and mobile platforms. Our teams are distributed across Berlin, Frankfurt, Bucharest, and Hannover, working together to create seamless, user-friendly banking experiences.

Team Roles & Design System Evolution

In the mobile team, designers handle both UX and UI, while in the online team, these roles are more specialized. Additionally, we have a dedicated design system team—focused on unifying components and styles. We are currently working on merging the online and mobile design libraries to create a single source of truth, managed through design tokens and variables. This will improve scalability and efficiency across all digital products.

Team Roles & Design System Evolution

In the mobile team, designers handle both UX and UI, while in the online team, these roles are more specialized. Additionally, we have a dedicated design system team—focused on unifying components and styles. We are currently working on merging the online and mobile design libraries to create a single source of truth, managed through design tokens and variables. This will improve scalability and efficiency across all digital products.

Team Roles & Design System Evolution

In the mobile team, designers handle both UX and UI, while in the online team, these roles are more specialized. Additionally, we have a dedicated design system team—focused on unifying components and styles. We are currently working on merging the online and mobile design libraries to create a single source of truth, managed through design tokens and variables. This will improve scalability and efficiency across all digital products.

Reshaping Our Design Process: From Dev-Squad Embedded to a Dedicated Design Squad

Previously, each squad (development team) had its own embedded designer, which worked well for developers but created silos for designers. Recently, we made a major shift—we formed a dedicated design squad. Now, instead of being isolated in individual squads, our designers work as a unified team, allowing us to: 🔹 Maintain a more strategic, long-term approach to UX rather than only focusing on immediate squad priorities. 🔹 Foster better collaboration and knowledge-sharing between designers. 🔹 Ensure consistency across the entire mobile platform, rather than each squad applying design solutions independently.

Reshaping Our Design Process: From Dev-Squad Embedded to a Dedicated Design Squad

Previously, each squad (development team) had its own embedded designer, which worked well for developers but created silos for designers. Recently, we made a major shift—we formed a dedicated design squad. Now, instead of being isolated in individual squads, our designers work as a unified team, allowing us to: 🔹 Maintain a more strategic, long-term approach to UX rather than only focusing on immediate squad priorities. 🔹 Foster better collaboration and knowledge-sharing between designers. 🔹 Ensure consistency across the entire mobile platform, rather than each squad applying design solutions independently.

Reshaping Our Design Process: From Dev-Squad Embedded to a Dedicated Design Squad

Previously, each squad (development team) had its own embedded designer, which worked well for developers but created silos for designers. Recently, we made a major shift—we formed a dedicated design squad. Now, instead of being isolated in individual squads, our designers work as a unified team, allowing us to: 🔹 Maintain a more strategic, long-term approach to UX rather than only focusing on immediate squad priorities. 🔹 Foster better collaboration and knowledge-sharing between designers. 🔹 Ensure consistency across the entire mobile platform, rather than each squad applying design solutions independently.

Process & Design Decisions

At Deutsche Bank, we follow a structured Design Thinking approach, ensuring that every solution is user-centered, scalable, and compliant with legal standards. Our design process is grounded in the Double Diamond framework, allowing us to explore challenges broadly before narrowing down to effective solutions.

Design Thinking approach

We start by understanding user needs, technical constraints, and regulatory requirements through research and discovery. Insights are then translated into structured design solutions that align with business goals and user expectations.

White-Label Design&Development

We operate multiple banking brands—Deutsche Bank, Postbank, norisbank, Fyrst, and others. While each brand has its own identity, our authentication and security experiences needed to be unified across all of them to streamline development and maintain usability.

Cross-platform experience

We design and support native iOS and Android applications, ensuring a seamless and consistent banking experience across all platforms.

Process & Design Decisions

At Deutsche Bank, we follow a structured Design Thinking approach, ensuring that every solution is user-centered, scalable, and compliant with legal standards. Our design process is grounded in the Double Diamond framework, allowing us to explore challenges broadly before narrowing down to effective solutions.

Design Thinking approach

We start by understanding user needs, technical constraints, and regulatory requirements through research and discovery. Insights are then translated into structured design solutions that align with business goals and user expectations.

White-Label Design&Development

We operate multiple banking brands—Deutsche Bank, Postbank, norisbank, Fyrst, and others. While each brand has its own identity, our authentication and security experiences needed to be unified across all of them to streamline development and maintain usability.

Cross-platform experience

We design and support native iOS and Android applications, ensuring a seamless and consistent banking experience across all platforms.

Process & Design Decisions

At Deutsche Bank, we follow a structured Design Thinking approach, ensuring that every solution is user-centered, scalable, and compliant with legal standards. Our design process is grounded in the Double Diamond framework, allowing us to explore challenges broadly before narrowing down to effective solutions.

Design Thinking approach

We start by understanding user needs, technical constraints, and regulatory requirements through research and discovery. Insights are then translated into structured design solutions that align with business goals and user expectations.

White-Label Design&Development

We operate multiple banking brands—Deutsche Bank, Postbank, norisbank, Fyrst, and others. While each brand has its own identity, our authentication and security experiences needed to be unified across all of them to streamline development and maintain usability.

Cross-platform experience

We design and support native iOS and Android applications, ensuring a seamless and consistent banking experience across all platforms.

Highlights of my work

This project strengthened my expertise in designing for security, scalability, and efficiency, helping Deutsche Bank create a seamless and future-proof mobile banking experience.

Redesigned the login experience → Improved authentication flows, reducing login time to under a second while ensuring security and compliance.

Developed new security methods → Introduced paperless authentication, card scanning verification, and adaptive security, reducing manual verification costs and enhancing digital adoption.

Led the migration process → Designed the entire transition from the old platform to the new one, redefining the way users access their accounts while ensuring a smooth experience for millions.

Improved cross-team collaboration → Worked closely with developers, security teams, and legal stakeholders to balance usability, compliance, and business goals.

Highlights of my work

This project strengthened my expertise in designing for security, scalability, and efficiency, helping Deutsche Bank create a seamless and future-proof mobile banking experience.

Redesigned the login experience → Improved authentication flows, reducing login time to under a second while ensuring security and compliance.

Developed new security methods → Introduced paperless authentication, card scanning verification, and adaptive security, reducing manual verification costs and enhancing digital adoption.

Led the migration process → Designed the entire transition from the old platform to the new one, redefining the way users access their accounts while ensuring a smooth experience for millions.

Improved cross-team collaboration → Worked closely with developers, security teams, and legal stakeholders to balance usability, compliance, and business goals.

Highlights of my work

This project strengthened my expertise in designing for security, scalability, and efficiency, helping Deutsche Bank create a seamless and future-proof mobile banking experience.

Redesigned the login experience → Improved authentication flows, reducing login time to under a second while ensuring security and compliance.

Developed new security methods → Introduced paperless authentication, card scanning verification, and adaptive security, reducing manual verification costs and enhancing digital adoption.

Led the migration process → Designed the entire transition from the old platform to the new one, redefining the way users access their accounts while ensuring a smooth experience for millions.

Improved cross-team collaboration → Worked closely with developers, security teams, and legal stakeholders to balance usability, compliance, and business goals.

Business Impact

Faster, more secure authentication

Users can now log in and access their financial data in less than a second, improving engagement and satisfaction.

Increased digitalization & cost reduction

Eliminated manual authentication processes, reducing operational costs and streamlining security workflows.

Scalable, multi-brand banking experience

Maintain a unified, adaptable design system, enabling consistent UX across all Deutsche Bank Group apps.

Seamless platform migration for millions of users

Ensured a frictionless transition with minimal disruption.

Business Impact

Faster, more secure authentication

Users can now log in and access their financial data in less than a second, improving engagement and satisfaction.

Increased digitalization & cost reduction

Eliminated manual authentication processes, reducing operational costs and streamlining security workflows.

Scalable, multi-brand banking experience

Maintain a unified, adaptable design system, enabling consistent UX across all Deutsche Bank Group apps.

Seamless platform migration for millions of users

Ensured a frictionless transition with minimal disruption.

Business Impact

Faster, more secure authentication

Users can now log in and access their financial data in less than a second, improving engagement and satisfaction.

Increased digitalization & cost reduction

Eliminated manual authentication processes, reducing operational costs and streamlining security workflows.

Scalable, multi-brand banking experience

Maintain a unified, adaptable design system, enabling consistent UX across all Deutsche Bank Group apps.

Seamless platform migration for millions of users

Ensured a frictionless transition with minimal disruption.

Next projects

BioTech

Designing for Discovery: Innovation Inside the Lab

Imagine a breakthrough is needed—a new drug to combat disease. Where does it all begin? Right here, at the intersection of science and design.

Finance

Designing the Platts Connect iPad App for S&P Global

Delivering critical market insights to professionals anytime, anywhere—creating an experience that makes complex financial insights instantly understandable and actionable on mobile devices.

Next projects

BioTech

Designing for Discovery: Innovation Inside the Lab

Imagine a breakthrough is needed—a new drug to combat disease. Where does it all begin? Right here, at the intersection of science and design.

Finance

Designing the Platts Connect iPad App for S&P Global

Delivering critical market insights to professionals anytime, anywhere—creating an experience that makes complex financial insights instantly understandable and actionable on mobile devices.

Next projects

BioTech

Designing for Discovery: Innovation Inside the Lab

Imagine a breakthrough is needed—a new drug to combat disease. Where does it all begin? Right here, at the intersection of science and design.

Finance

Designing the Platts Connect iPad App for S&P Global

Delivering critical market insights to professionals anytime, anywhere—creating an experience that makes complex financial insights instantly understandable and actionable on mobile devices.

Get in Touch with Me

Send me an email

evgeniiagolubeva@gmail.com

Based in Berlin

Get in Touch with Me

Send me an email

evgeniiagolubeva@gmail.com

Based in Berlin

Get in Touch with Me

Send me an email

evgeniiagolubeva@gmail.com

Based in Berlin